Proof of Idea
Validate a Startup Idea in 10 Weeks while keeping your current income
A 1:1 decision-making program for senior tech professionals who have startup ideas but don’t trust their decision yet.
If you’re experienced, employed, and risk-aware - this is built for you.
Fit
WHO THIS IS FOR
This program is designed for
A good fit if…
- ✔️ Senior Tech Professionals
- ✔️ 10+ years of experience in tech
- ✔️ Fully employed and financially stable
- ✔️ Curious about building a startup or business
Let’s be clear about what this isn’t:
- ❌ Not a motivation or mindset program
- ❌ Not “build an MVP fast” advice
- ❌ Not startup hype or hustle culture
- ❌ Not quitting your job to “find out”
You already have ideas. What you’re missing is confidence backed by evidence.
This is structured decision-making under real constraints.
THE REAL PROBLEM
WHY YOU’RE STUCK
Most tech professionals don’t fail because their ideas are bad.
They fail because they:
- Go back and forth between ideas
- Overthink whether an idea is “good enough”
- Keep researching instead of testing
- Don’t know how to validate safely while staying employed
You’re busy in your head - but stuck in real life.
The cost isn’t just time. It’s years of indecision, growing frustration, and missed leverage.
THE PROMISE
IN 10 WEEKS
You will reach a clear decision on an idea - guaranteed.
By the end of the program, you will:
- Know which idea is worth pursuing (or confidently kill it)
- Have real market evidence, not opinions
- Understand demand and willingness to pay
- Know exactly what to do next for the next 3–6 months
All of this:
- Part-time
- While keeping your job
- Without overbuilding or quitting early
What we do
THE PROOF OF IDEA FRAMEWORK
A proven, step-by-step system designed specifically for employed senior professionals.
Phase 1 · Weeks 1–2
Idea Fit & Focus
Goal: Stop bouncing between ideas.
- Map your skills, experience, interests, and constraints
- Filter ideas using the Idea Fit Scorecard
- Eliminate unrealistic or ego-driven options
- Select 1–2 ideas worth testing
Outcome: Clarity and focus.
Phase 2 · Weeks 3-6
Side Experiments
Goal: Test ideas in the real world.
- Design small, low-risk experiments
- Talk to real potential customers
- Test demand and willingness to pay
- Learn fast without overengineering
Outcome: Evidence instead of assumptions.
Phase 3 · Weeks 7–9
Validation Decision
Goal: Decide and move forward.
- Review results together
- Decide: commit / pivot / kill
- Define realistic next steps
- Build a simple 3–6 month action plan
Outcome: A confident decision and forward momentum.
Outcomes
Outcomes you get from this program
WHAT YOU GET
- 8 × 75-minute 1:1 coaching sessions
- The full Proof of Idea Framework
- Idea Fit & Filtering Scorecard
- Proof of Idea experiment templates
- Validation Decision Framework
- Personalized experiment roadmap
- Async support between sessions (Slack or WhatsApp)
- Optional weekly accountability cadence
RESULTS YOU SHOULD EXPECT
By the end of the program, you will have:
- One idea you believe in | or a clear decision not to pursue it
- Real market signals (not guesses)
- Reduced career and financial risk
- Mental clarity and momentum
You’ll stop asking:
“Is this the right idea?”
And start knowing:
“This is the right next step.”
Designed to fit a full-time job.
Typical time commitment: ~10–15 hours per week.