Hey friends

I am Baha and this is My Story

I’ve spent most of my career working with complex systems, software, organizations, and decisions.
I trained as a software engineer, worked as a developer and educator, and later joined multiple startups across different industries. Some worked. Many didn’t.
What stayed consistent was this observation:
Most failures weren’t technical. They were decision failures.

From Execution to Decisions

Over time, I noticed a pattern - especially among experienced tech professionals.

They weren’t short on ideas.
They weren’t afraid of hard work.

They were thoughtful, risk-aware, and responsible - which often made starting harder, not easier.

Most startup advice assumes you can:

Quit your job
Take large risks
Figure things out later

That doesn’t work when you have real constraints.

What Shaped My Perspective

I’ve worked in:

Early-stage startups
Fast-growing companies (including a startup that scaled to unicorn status)
Academia and applied research

Across all of these, one thing became clear:

Good outcomes come from clear decisions made at the right time — not from rushing or overbuilding.

What I Do Today

Today, I work with senior tech professionals who want to start something of their own - without gambling their job, income, or years of effort.
I help them:

Choose ideas that fit their real lives
Test demand safely, part-time
Replace overthinking with evidence
Reach a confident go / no-go decision

This work sits at the intersection of:

Systems thinking
Human behavior
Real-world constraints

What I Believe

I don’t believe in hype, hustle, or blind optimism.

I believe clarity can be designed.
I believe decisions can be engineered.
And I believe progress should respect reality.

My personal motto is simple:

Be free. Be true. Be fair.

If This Sounds Like You

If you’re experienced, thoughtful, and tired of overthinking alone, we’ll likely work well together.

Book a Clarity Session Check the Proof of Idea Framework →